![]() ![]() Aren’t we, statistically speaking, the consumers? More women racing ultras would open the doors for the creation of more women-specific products for ultra running. It’s a well-known fact that we ladies enjoy product shopping more than men. Female participation in trail running has a direct effect to the quantity of women-specific designs. ![]() If this grace of femininity continues in ultra-running, maybe someone will finally design a women’s fast pack! (You know, because a strap right across the boobs on the current unisex versions are really “unisex.”)Īs with any sport, companies create what the market demands. In 2013 a handful of classic male trail shoes were redesigned with women’s specific versions. I love the new brightly colored windbreakers and race vests that are coming out this year. Slowly more feminine colors and flattering fits are being introduced to the market it seems that product designers are discovering that we don’t want another grey or blue item. Women-specific designs and colors were limited. ![]() In the past, ultra running was labeled as a masculine sport. This doesn’t mean that our tutu wearing, tiara-toting, road-running counterparts need to avoid the sport in its entirety, does it? If we outnumber the men on road marathons, why aren’t more of these “50k ready” women racing trail ultras? OK, so ultra running is not a pretty sport. ![]()
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